Marketing is evolving
Marketing is evolving faster than ever. Algorithms shift, consumer behavior changes, and trends come and go—but true leaders don’t just react, they anticipate.
Modern Marketing 101 is designed for professionals who want to go beyond surface-level tactics and master the strategies that drive real impact.
Through real-world case studies, industry insights, and practical frameworks, this course will give you the tools to stay ahead, make smarter decisions, and confidently lead in a constantly changing market.
For Who?
Marketing
Professionals
Looking to refine their skills, stay ahead of industry trends, and master modern strategies that drive real results.
Business Owners &
Entrepreneurs
Want to build strong brand positioning, attract the right audience, and scale their business with effective marketing strategies.
Brand & Growth
Strategists
Seeking to gain deeper insights into consumer behavior, digital trends, and innovative marketing techniques.
Content Creators &
Social Media Managers
Ready to craft compelling narratives, build engaged communities, and optimize brand visibility.
Sales & Business
Development Experts
Looking to enhance their understanding of consumer psychology and market positioning to drive conversions.
Anyone Ready to
Take the Lead
If you want to not just follow trends but shape them, this course is for you.
Why?
Become a Market Leader
Don’t just keep up—take charge. Gain the knowledge and confidence to shape the industry, drive real impact, and set new standards in marketing.
Level Up Your Skills & Position
Master advanced strategies, refine your expertise, and position yourself as a top marketing professional in a competitive landscape.
Stay Ahead of Trends
Learn how to anticipate market shifts, adapt strategies, and stay relevant in an ever-changing industry.
Gain Hands-On Experience
Work on real-world case studies, apply cutting-edge techniques, and develop practical skills that deliver results.
Expand Your Network
Connect with industry experts and like-minded professionals who are shaping the future of marketing.
Have a Starting Point
Kickstart your career with the right mindset, education and set of tools to grow and reach the heights you desire.
Course Structure & Topics
Business, Segmentation & Marketing Strategy
- Marketing is about money
- Market research, segmentation, targeting
- Marketing KPIs and Marketing ROI
- Marketing strategy
- Competitor analysis
- Business communication in new attention Economy
Art direction, content creation (Online in English)
- Storyboarding for campaigns
- Moodboard creation
- Art direction in marketing
- Visual content creation
- Workshop
Brand, Campaign Management, Influencer Marketing
- Marketing brief creation
- Campaign management
- Strategic influencer selection
- Co-creation with influencers
- Personalization in customer- centric marketing
- Brand storytelling through emerging markets
- Business, Segmentation & Marketing Strategy
- Marketing is about money
- Market research, segmentation, targeting
- Marketing KPIs and Marketing ROI
- Marketing strategy
- Competitor analysis
- Business communication in new attention Economy
- Art direction, content creation
- Storyboarding for campaigns
- Moodboard creation
- Art direction in marketing
- Visual content creation
- Workshop
- Brand, Campaign Management, Influencer Marketing
- Marketing brief creation
- Campaign management
- Strategic influencer selection
- Co-creation with influencers
- Personalization in customer- centric marketing
- Brand storytelling through emerging markets
Narine
Badalyan
Marketing Strategy Consultant
Senior Marketing Consultant
Lecturer | Mentor
Nakchoune
Afanéssian
Children of Armenia Fund
Social Work Programs Manger
Matena Alumni Club Board Member
Invest in your skills
Price until
April 25
- Sign up by April 25 for a discounted price of AMD299.000
- 3 months FREE consultancy with the participants to craft marketing strategies, plans.
Price after
April 25
- From April 26 the fee for the total course AMD390.000
- 3 months FREE consultancy with the participants to craft marketing strategies, plans.
Thinking about joining a specific course?
If you’re interested in individual topics, we’ve got you covered – check out the options below!
Business, Segmentation & Marketing Strategy
AMD 150.000
Art direction, content creation
AMD 130.000
Brand, Campaign Management, Influencer Marketing
AMD 150.000
Join the course here
F.A.Q.
What is the format of the course?
The course takes place primarily through offline sessions in Yerevan, with select sessions taught online by international speakers who are leading professionals in their fields.
Who are the instructors?
Our instructors are senior professionals with years of experience in marketing, strategy, business development, art direction, and influencer marketing. They hold leadership roles in top companies and bring real-world insight and mentorship to every session.
Is this course suitable for beginners?
This is an advanced course. A basic understanding of marketing and some experience in the field is required to ensure participants can fully engage with the material and projects.
Will I receive a certificate?
Yes! Upon successful completion, including the final capstone project, you’ll receive a certificate of achievement from Maniera School.
How long is the course?
The course runs for 1.5 months, featuring weekly sessions. It concludes with a capstone project, where participants apply their knowledge to solve a real-world challenge and showcase their expertise.
What’s the added value of joining this course?
We don’t just teach—you get long-term support. Participants receive 3 months of FREE marketing consultancy, including two online/offline meetings per month to work through your business strategy, content plans, or any marketing-related questions specific to your brand.
How can I sign up?
Scroll to the bottom of the page and fill out the application form. Our team will contact you shortly with next steps.